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How focusing on our purpose gives clarity to our direction - letter from our CEO

Sarah Cressall, Founder of the multi-award-winning Creation Station shares insights on how Creation Station have adapted  to support more families, and is harnessing new opportunities in the light of the current situation.

“Where there is change there is an opportunity… 

In these uncertain times many of us have time to reflect, review and take stock.

What we know for sure is that nothing is certain anymore and that people are truly amazing. 

At Creation Station, focusing on our purpose has helped us overcome hurdles, connect even more as a franchise family and give clarity to what we need to do to support customers and franchise partners.

Creation Station Franchisee Quiz

Here are the four principles we have focussed on:

  1. Our Purpose: Bring creativity into learning, life and leisure. 

This involves putting people first and supporting families with positive creative activities, to enjoy at home. As my three sons where home, we did daily free Facebook lives, and my sons have been running the warehouse as we are in lockdown as a family. This has meant we’ve been able to send craft supplies to families across the UK and provide craft supplies for our new online courses.

Our franchise partners have therefore been able to deliver live classes using our safety checked products and also sell their own themed craft packs. So children don’t miss out on a creative party with their friends, we created online arty parties, with items from around the house or upgrade to a Fun Arty Box for each guest.    

To support customers who want more flexibility as to when they enjoy their class, and help drive income for franchisee who aren’t able to run live sessions, we’ve built a new ‘iCR8’ online classes website.

Creation Station ICR8

Franchisees receive revenue when anyone inf their territory purchase a course.  This has increased our reach and connections for future creative classes clubs, parties, events and retail sales.

We launched an online official GUINNESS WORLD RECORDS attempt called Our Creative face. 

Creation Station GUINNESS WORLD RECORDS attempt

All ages can create and upload a collage.

Plus we are providing online experience with crafts supplied. This includes: 

  • online Tiny Treasure events for new parents to meet and get creative 
  • online adult craft evenings for mindful relaxing 
  • online classes for care home residents  
  • online creative team building events 

There is still huge demand for creative activities and we are turning this challenge into an opportunity for all.

  1. People; Without people we don’t have a business, so as well as supporting customers we have looked at what our franchise partners need. We have provided a licence free period for three months. The first few weeks I ran daily Facebook lives with the teams and we called all 120 franchisees. We have regional zooms, training and support sessions, plus I do a weekly Zoom which is recorded for access for anyone who can’t make it. We’ve had quizzes and creative challenges to help keep spirits up provided access to counselling mindfulness workshops and 1 to 1 support sessions.  Our Discovery Events are now online, plus we awarded four new franchises and ran training online during the last week of May.
  1. Passion:  Clarity helps us navigate through unknown territories but keeping true to what is important provides a solid foundation. To support vulnerable families and say thank you to key workers we have put together a ‘BUY1INSPIRE1’ campaign to provide courses and or crafts to 5,000 families. So far we have supported 2669 families – with the help of Gloucestershire City Council and Home-Start. Plus the incredible kindness of our franchise partners

We’ve just awarded 4 new franchises and are running online training  with practical exercises at the end of May, Our Discovery events are now online and every fortnight we are seeing 10  - 20 people who are looking at running their own flexible and creative business.

Profits: I’ve always believed when you focus on your core values and behave in a way you would like others to behave, you can’t go to far wrong. Our actions and behaviours have massive ripple effects, and we are seeing the benefits of this.

  1. Future: We will continue to listen, find and explore opportunities and bring creativity into learning, leisure and life for all ages.

What I do know for sure, I am so uber proud of our franchise family, they are bringing so much to their communities at these difficult times and I’m incredibly grateful to them and all those who are helping us get through these difficult times.  

Keep safe and all the best to you and your loved ones"

Sarah Cressall

Best Selling Author, Multi-Award-Winning Entrepreneur, Speaker, Founder and CEO The Creation Station. 


What people say

Excellent 4.8/5

6812 reviews on Trustpilot

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18th Sep

We love creation station

We love creation station, the girls love getting their delivery to the door. Catherine has supplied us with lots of crafts through lockdown. The girls and myself are looking forward to making the Christmas cards.

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16th Sep

Very enjoyable and loved it

Very enjoyable and loved it

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16th Sep

Alix at Creation Station provided a…

Alix at Creation Station provided a wonderful party for our daughter's 7th birthday. Despite the Covid-19 restrictions, which she navigated firmly but without them ever feeling like they dominated the party, the children had the most wonderful time. As a parent, it was a real relief to be able to step back and let someone so experienced, so warm and so friendly, take the children through their activities. Our little girl said it was 'everything she wished for' - you can't ask for more than that!

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16th Sep

Great family activity

Great family activity . So well organised and thought out. My 5 and 2.5 year olds really enjoyed it . The theme was lovely, Autumn so could be very creative . The venue suited the class and all the COVID guidelines were followed . Would recommend

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15th Sep

Always excellent and personal service…

Always excellent and personal service given from Catherine

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12th Sep

We really enjoyed the Christmas session…

We really enjoyed the Christmas session today. Sharon was lovely and really helpful when we wanted to do a baby handprint. The set up was fab and we felt very safe and everything had been really well planned With Covid. The Little Beans cafe was also a great venue we will definitely be visiting again. We look forward to getting our cards and tags! Thanks so much

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12th Sep

Create Club

My son really enjoyed the after school create clubs ran by Nicola so when given the chance to do them through lockdown over zoom he was thrilled. The materials provided were really high quality and the sessions provided great ideas which the kids could use whilst also being encouraged to use their own imaginations. It was great that the sessions had an educational side to them too having different themes. The sessions ran at the right pace for the kids and anything they didn’t quite finish could easily be finished afterwards. It was lovely for the children to be able to chat and interact over zoom and see each other’s ideas whilst making their creations. We would highly recommend them!

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10th Sep

Create Club online; North West Nottingham- a fantastic engaging online art space for kids

Create Club has been a fantastic addition to our life during lockdown and continues to offer a creative space for my children 6 and 8 to explore and grow their creative side. Nicola offers a diverse range of subject matter tackling cultural art from around the world, a variety of contemporary artists and the relationship between art and science to name but a few. The children have enjoyed using many different mediums during their sessions, and all of the materials are provided and promptly and safely delivered to our home in time for our zoom class. The classes are fun and engaging and Nicola is fantastic at gauging the needs of her attendees and pacing the sessions accordingly. Every child is valued and listened to and supported well. My children often want to continue creating long after a session finishes, so inspired are they by what they have learnt. I would wholeheartedly recommend trying one of the online create club courses if you’re looking for an after school club without the worry of social distancing and doing a mad dash after school and I don’t think anyone could be disappointed by the content or value they offer.

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10th Sep

Lovely class for my 2year old

Me and my daughter really enjoyed the little explorers class. There was lots packed into the hour, some lovely things to make and great that she had something to take home with her. She was so excited to show everyone! I would definitely reccomend this class and it's well worth the money.

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9th Sep

1st class back since lockdown

1st class back since lockdown Everything was well thought out, safety was 1st in mind but also care & fun My daughter really enjoyed it Very well laid out, you have your own station and it’s all cleaned ready, then when you leave you pop it in a box to be deep cleaned again Well organised, friendly and fun My daughter loved it