When it comes to attracting families to your shopping centre, creating fun experiences is stated as the way forward, to attract and draw in new and existing customers.
Parents are always on the lookout for activities to enjoy and share with their children. Linking shopping with a fun and entertaining day out is one way for stores and shopping centres to engage existing customers and attract new customers.
Easter is the second largest trading period for shopping centres after Christmas. This is a perfect opportunity to help people shake off their winter blues and get excited about lighter evenings and spring arrives.
With the current economic climate, it’s important for retailers to put the consumer experience at the heart of their offering and to find ways to be attractive, relevant and engaging. Linking the activities to multichannel experience also helps the social sharing of positive experiences at the centre. We all to do fun activities with our kids and of course, many people like to share these online. This provides an opportunity to look at how your centre can be an enjoyable go-to destination for the whole family.
By providing fun Easter experiences that customers couldn’t easily access at home is a great way to increase footfall and the length of time people stay at your shopping centre. With a regular programme of activities scheduled in, you will be able to increase not just the number of visitors but also the frequency of visits. Plus your centre becomes a destination for families and friends to meet to have fun together.
The Creation Station develops bespoke experiences to attract and engage your ideal customers. Our team of one hundred plus trained DBS checked, first aid trained leaders live and operate across the UK. This means that you can have safe and professional, bespoke activities delivered at your centre without having to factor any costs for travel or accommodation.
We take care of the whole event, leaving you time to focus on the work you need to do. We plan, organise, staff and deliver the creative entertainment for you.
With over 950,000 children and families already inspired by our Creation Station award-winning classes, parties and events, we have grown our local communities of kids, families and adults. We can help promote your events to our fab customers and invite them along to enjoy your shopping centre experiences.
This means you can reach out to new and existing visitors within your community, provide bespoke, fun and engaging activities at very reasonable and competitive price.
Here’s an example of some Easter Fun we delivered at Westfield Shopping Centres
We loved working with the team at Westfield to create recycled artworks from Eater egg boxes. The activities were designed to engage all ages from two years of age to teenagers with their grandparents.
Families were encouraged to bring in their Easter egg packaging to create a range of unique artworks.
The feedback was fantastic and included a wide range of stories including the following:
“We saw the event advertised on a local Creation Station Facebook page and came along. It’s great to have things like this to entertain the kids. To be honest, I loved it as much as my kids! I haven’t done anything like this since school – it was such fun!” Mum to three
Some people who hadn’t brought any Easter egg packaging bought Easter eggs in the local store just so they could use the boxes! Other families were offered alternative crafts to create their own range of Easter inspired themed crafts.
Here is a great story that just had us in tears...
The image below was created by a mum and her children. It will be released on a helium balloon as a thank you to the person that donated their heart to her son. They release a balloon each year in memory. It was such a privilege to share this celebration. Special moments.
If you would like to find out about attracting and engaging new and existing customers to your store or shopping centre, we would love to hear from you.
Pop your details in below and we will be in touch soon. If you would like to have a quick chat, call our event hotline on 01395 239700 and speak with our Event Queen, Sophie. We look forward to hearing from you.