Why creativity is essential in learning, leisure and life

Why Creativity Is Essential

Why Creativity is important


The creative industries contribute more to the economy than the automotive, aerospace, life sciences, oil and gas sectors combined.

  • £101 billion contributions to the economy in 2017. 33% increase since 2010
  • 5.5% of the UK economy.
  • 1 in 11 jobs across the UK 

Life Skills

  • LinkedIn research: The top skill companies need most is creativity
  • Employability of students who study arts subjects is higher and they are more likely to stay in employment


  • Visual and performing arts in healthcare environments help to reduce sickness anxiety and stress
  • After engaging in the arts 79% of people in deprived areas ate more healthily
  • People who take part in the arts are 38% more likely to report good health
  • Creative crafting pursuits for adults continue to increase
  • Creative activities support wellbeing in all ages


  • Children who take part in art activities during the early years are ahead in reading and Maths at age nine
  • Increase In Cognitive Ability 17%:  Participation in structured arts activities increases mental capability for reasoning, problem-solving, planning, abstract thinking, complex ideas and learning from experience 
  • Learning through arts and culture develops skills and behaviour that lead children to do better in school
  • Young offenders who take part in arts activities are 18% less likely to re-offend

Increasing Demand & Need

  • 17% of the population is involved in everyday creativity and this is increasing 
  • Evidence supports that creativity needs to play a much bigger role in the education of young people
  • There is increasing consumer spending on creative experiences.

Here at Creation Station, we provide creative classes, parties clubs, and events for over 25,000 children and adults each week. We’re proud to partner with great organisations across the UK. We work with a fantastic team of franchise partners who deliver an award-winning creative experience for all ages.

Find local Creation Station art and crafts classes, parties and events, and clubs near you. If you or someone you know would love to run their own rewarding Creation Station franchise, download a Creation Station franchise information pack, and together let's continue to help inspire nations imagination

 Sources Creative industries Federation, Creativity, and the arts in the curriculum, Crafts Council, Arts Council, Commission

What people say

Excellent 4.8/5

6720 reviews on Trustpilot

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6th Jun

Speedy delivery and all packed up well

Speedy delivery and all packed up well

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31st May

Nat has been brilliant

Nat has been brilliant. We have had two packs of the most amazing crafts delivered to our door during lockdown. We have had paints, canvases, pipe cleaners all sorts of fun crafts with ideas to have fun with. Things that we had never heard of or seen before such as noodle doodles. We can’t wait to come to one of your sessions when things get back to normal more.

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26th May

My daughter loves the sessions with…

My daughter loves the sessions with vicky and looks forward to them each week.

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24th May

The live online creative class

The live online creative class is not only fun, relaxed and educational it has also given my girls something to look forward to weekly and a masterpiece or three to show and be proud of afterward. Both my girls have taken the techniques used from the classes to create more art through out the week. I would highly recommend the Creation Station live online classes. *****

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23rd May

Great club!!

my daughter loves vicky and loves doing create club. vicky goes out of her way to make sure the children get the best experience. we missed a session but vicky took the time to do a one to one session so my daughter didn’t miss out. Thank you Vicky ?

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22nd May

We find Creation station brilliant

We find Creation station brilliant! A wide range of activities using all kinds of materials (all supplied to!) with a different theme each week. Very entertaining for my 6 year old to let their creative side shine! The host is very friendly and always patient with the children. The sessions usually last for around 12 weeks so great value for an after school club! My little one always looks forward to it! We are currently attending online creation station during lockdown and it’s fantastic! All Materials supplied to our door with super easy instructions to follow (all organised by our fantastic host Jude) It’s kept our routine which is very important for little people. We love it!!

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22nd May

Vicky is absolutely amazing with the…

Vicky is absolutely amazing with the kids, she make it really fun and keeps them engaged through out, she also lets me join a little before if needed So that I am not late for my work meetings. My daughter loves create club and can’t wait for the next session. I think it’s lovely Vicky has kept it going for the kids through these difficult times, I am very thankful as it keeps my daughter occupied being the only child and whilst I’m at work. Thank you Vicky ?

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22nd May

I love the classes Vicky runs

I love the classes Vicky runs. They are always very creative and my daughter loves them. It's brilliant that she has been able to keep it up during the lockdown too.

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22nd May

I order these letters quite regularly…good price, speedy delivery.

I order these letters quite regularly but noticed they had gone up in price from last time, so I looked directly at your site. I was surprised to see that to purchase directly from you was cheaper, so that it what I did. The speed of delivery was excellent and I will always come straight to you in future for my craft supplies.

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21st May

Lisa from the Bournemouth /…

Lisa from the Bournemouth / Christchurch group is brilliant. We've attended some of her classes and doing them live on Facebook now. The classes are great for my 3 1/2 year old. We all join in. Learning through play is the way forward