Why creativity is essential in learning, leisure and life

Why Creativity Is Essential

Why Creativity is important


The creative industries contribute more to the economy than the automotive, aerospace, life sciences, oil and gas sectors combined.

  • £101 billion contributions to the economy in 2017. 33% increase since 2010
  • 5.5% of the UK economy.
  • 1 in 11 jobs across the UK 

Life Skills

  • LinkedIn research: The top skill companies need most is creativity
  • Employability of students who study arts subjects is higher and they are more likely to stay in employment


  • Visual and performing arts in healthcare environments help to reduce sickness anxiety and stress
  • After engaging in the arts 79% of people in deprived areas ate more healthily
  • People who take part in the arts are 38% more likely to report good health
  • Creative crafting pursuits for adults continue to increase
  • Creative activities support wellbeing in all ages


  • Children who take part in art activities during the early years are ahead in reading and Maths at age nine
  • Increase In Cognitive Ability 17%:  Participation in structured arts activities increases mental capability for reasoning, problem-solving, planning, abstract thinking, complex ideas and learning from experience 
  • Learning through arts and culture develops skills and behaviour that lead children to do better in school
  • Young offenders who take part in arts activities are 18% less likely to re-offend

Increasing Demand & Need

  • 17% of the population is involved in everyday creativity and this is increasing 
  • Evidence supports that creativity needs to play a much bigger role in the education of young people
  • There is increasing consumer spending on creative experiences.

Here at Creation Station, we provide creative classes, parties clubs, and events for over 25,000 children and adults each week. We’re proud to partner with great organisations across the UK. We work with a fantastic team of franchise partners who deliver an award-winning creative experience for all ages.

Find local Creation Station art and crafts classes, parties and events, and clubs near you. If you or someone you know would love to run their own rewarding Creation Station franchise, download a Creation Station franchise information pack, and together let's continue to help inspire nations imagination

 Sources Creative industries Federation, Creativity, and the arts in the curriculum, Crafts Council, Arts Council, Commission

What people say

Excellent 4.8/5

6128 reviews on Trustpilot

* * * * *
28th Jan

Really easy to book and great price

Really easy to book and great price! My daughter (7 months) attended her first discovery session, after we've been to a tiny treasure session and a drop in session, she absolutely loved it, as did I. I would definitely recommend going to creation station sessions and Joanna is fab too.

* * * * *
28th Jan

Engaged children

I am very pleased with the experience so far. My child comes home each week engaged & excited about what she has achieved & learned.

* * * * *
28th Jan

My daughter comes home brimming with…

My daughter comes home brimming with artistic excitement!

* * * * *
28th Jan


Kelly was fab. My daughter really enjoyed her after school session yesterday & cant wait to go back next week.

* * * * *
28th Jan

Freddie loves coming to create club

Freddie loves coming to create club, he always comes out so proud of what he's made

* * * * *
28th Jan

Party for 9 year old

Birthday party with a group of 8/9 year old girls. All had a great time and took home some some amazing artwork (initial canvasses). Slime making inevitably a winner all round. Stress free for parents! Sarah fantastic with the girls. Would highly recommend.

* * * * *
27th Jan

Brilliant morning at the babies first…

Brilliant morning at the babies first Valentines crafts. The items included were lovely. There are so many craft accessories that are available to help with decorating. Lisa is very friendly and helpful at getting the perfect hand and footprint from the babies. Great wee morning!

* * * * *
27th Jan

My girls attended the creation station…

My girls attended the creation station at st Gerardine’s primary and had a fantastic time ! Couldn’t wait to go back every Monday ! Highly recommend to everyone ! Finally a club the kids love ! X

* * * * *
27th Jan

My daughter loves Creation Station!

My daughter loves every minute of the sessions - she comes home absolutely delighted with her creations - and we are so impressed with the quality and variety of activities she is doing.

* * * * *
27th Jan

Memories, experience, learning and MESS!!

I love it, my little girl loves it and Sarah taht runs our classes is just amazing! We have been going for almost 12months now and are just about ready to move up from baby discover to little explorers and we can't wait. My little girl has grown in confidence and independence so much over the 12months that she is now asking Sarah for the next thing activity before we are ready because she knows the routine and can't wait for the messy bit (and I don't have to worry about my carpets)!! Thank you so much! Great value for money, great experience and memories to last a lifetime.